About Us
East Kent Hospitals Charity is a registered charity (1076555) committed to enhancing our local NHS care within EKHUFT (East Kent Hospitals University Foundation Trust). We provide funding, deliver projects and make grants to support projects and initiatives not normally funded by the health service.
We are committed to ensuring that your privacy is protected. When we collect personal information about you, we promise to keep this information safe.
In accordance with the Data Protection Act 2018, our privacy statement sets out how we collect and use personal information and why this is important in enabling us to fulfil our charitable objectives.
If you are asked to provide personal information, you can be sure that it will only be used in accordance with this statement.
WHERE WE COLLECT INFORMATION ABOUT YOU FROM
This section explains how we collect information about you. For further information on how we keep this information secure and how you can opt out, please see the sections entitled ‘Where we store information’ and ‘Direct marketing and how to opt out’.
We collect information in the following ways:
When you give it to us DIRECTLY
You may give us your information when, for example, you make a donation, fundraise, sign up to or take part in an event, sign up for our newsletter, apply for a grant, make an enquiry or communicate with us.
When you give it to us INDIRECTLY
Your information may be shared with us by independent event organisers, for example Run for Charity or fundraising sites like JustGiving and Enthuse. These independent third parties will only do so when you have indicated that you wish to support EKH Charity. You should check the privacy policy of other organisations.
When you give permission to OTHER ORGANISATIONS to share or it is available publicly.
We may combine information you provide to us with information available from external sources in order to keep information up to date, gain a better understanding of our supporters and improve our engagement strategies. The information we get from other organisations may depend on your privacy settings or the responses you give, so you should regularly check them. This information comes from the following sources:
Third party organisations
You may have provided permission for a company or other organisation to share your data with third parties, including charities. This could be when you buy a product or service or enquire or register for an event.
Social Media
Depending on your settings or the privacy policies for social media and messaging services like Facebook, WhatsApp, Instagram, YouTube, Twitter, etc you might give us permission to access information from those accounts or services.
Information available publicly
This may include information found in places such as Companies House, information that has been published in articles, newspapers, journals, websites, social media, annual reports or other publicly available information. This information helps us organise our fundraising as efficiently as we can.
We may also use publicly available sources to carry out due diligence on supporters or potential supporters in line with our Ethical Fundraising Policy and to meet money laundering and other regulations.
When we collect it as you use our WEBSITES OR APPS
Use of Cookies
We use cookies, pixels and tags (collectively “Cookies”) on our website in order to help improve our website, improve your online experience and provide you with a more personalised service.
A cookie is a small data file that certain websites write to your hard drive when you visit them. These cookies provide information about your visits for statistical purposes only and no personal information is collected or contained in the cookies. This site uses different types of cookies to carry out the functions described above.
Google Analytics
We use Google Analytics, a popular web analytics service provided by Google, Inc. Google Analytics uses cookies to help us to analyse how users use the site and to understand who our audiences are to help us improve the usage and effectiveness of our website.
The information generated by the cookie about your use of our website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Usage information is anonymised but may include information related to your computer such as IP address, unique IDs, device IDs, etc. However, Google does not collect information that could be used on its own to directly identify, contact of precisely locate an individual such as email addresses, mailing addresses, phone numbers, full names or usernames, or precise locations (such as GPS coordinates).
Depending on your account settings, Google may associate your activity on the EKH Charity and other sites and apps with your personal information in order to improve Google’s services and the ads delivered by Google. You have choices regarding the information that is collected and how it is used by Google. As well as updating your account settings, you may also refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that if you do this you may not be able to use the full functionality of this website. By using the website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.
For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: http://www.google.com/intl/en/policies/privacy/
Google Adwords
We also use Google AdWords remarketing to tailor our marketing to better suit your needs and personalise our online communications with you based on what parts of our website you have visited.
Opting out of Google Analytics and Adwords
You can opt out of personalised ads in your Ads Settings. Your opt outs will apply across both Google ads services (eg: Search ads) and the 2+ million websites and apps that partner with Google to show ads. You can do this by visiting: https://myaccount.google.com/data-and-personalization
You can also opt out of Google Analytics and Google Analytics for Display Advertising, and customise the Google Display Network ads by visiting the Google Ads Settings page and installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (gtag.js, analytics.js) that is running on websites from sharing information with Google Analytics about visit activity.
Using the Google Analytics opt-out browser add-on does not prevent ELHF from using other tools to measure site analytics. It does not prevent data from being sent to the website itself or in other ways to web analytics services.
Facebook Pixel
We use the Facebook Pixel to follow the actions of visitors who click onto our website from a Facebook advertisement to help us show you more relevant digital content. This usage information is anonymised but may include IP address, unique IDs, device IDs, etc. This analytical tool helps us to evaluate and improve the services we offer and the effectiveness of campaigns we run to raise funds to further our charitable objectives. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. You can find out more about Facebook Pixels here: https://www.facebook.com/help/568137493302217
Social Media Cookies
These cookies allow you to share what you have been doing on the website on social media such as Facebook or Twitter. Please refer to the privacy policies for these sites for how their cookies work.
More about Cookies
If you wish to restrict or block the cookies which are set by our website, or indeed any other website, you can do this through your browser settings. Search in your cookie folders for elhf.co.uk to find our cookie and the Google Analytics cookie if you wish to delete them. If you chose to restrict or block any cookies, this may result in certain features of the website not being provided and you may not be able to take full advantage of the websites features and functionality.
More information about cookies, including how to block them or delete them, can be found at AboutCookies.org
WHAT PERSONAL DATA WE COLLECT AND HOW WE USE IT
The type and quantity of information we collect and how we use it depends on why you are providing it. We want to get in touch in the way you’d prefer – be it by email, on the phone or in writing – and may ask you to let us know your preferred option.
If you support us, for example make a donation, leave a legacy, fundraise, sign up to or enquire about an event, take part in a raffle/lottery/prize draw, volunteer, apply for a grant or enquire about how to support us, etc we will usually collect:
Your name
Your contact details
If you are under 18 we may collect the name and contact details of a parent or guardian and, where appropriate, the name and location of your school.
Where it is appropriate, we may also ask for:
Job title and employer
Reason for supporting us
Your bank or credit card details
Confirmation of whether or not you are a taxpayer – to allow us to claim gift aid
Next of kin, if taking part in events where this information is necessary
Information relating to your health, for example if you are taking part in a high risk event
T-shirt or running vest sizes to allow us to send you branded merchandise
We will use your data to:
Provide you with information you asked for
Process your grant application
Administer your donation, legacy or support your fundraising including processing gift aid
Keep a record of your relationship with us
Ensure we know how you prefer to be contacted
Send you correspondence and communicate with you
Process applications for funding and for administration of our role in the projects we fund
Monitor website use to identify visitor location, guard against disruptive use, monitor website traffic and/or personalise information which is presented to you
Meet our legal obligations, for instance to perform contracts between you and us, or our obligations to regulators, government and/or law enforcement bodies
Respond to or fulfil any requests, complaints or queries you make to us
Understand how we can improve our services, products or information by conducting analysis and market research
Check for updated contact details against third party sources so that we can stay in touch if you move
Further our charitable objectives
If you enter your details onto one of our online forms, and you don’t ‘send’ or ‘submit’ the form, we may contact you to see if we can help with any problems you may be experiencing with the form or our websites.
We may use your email address and phone number to match to your account on Facebook or other social media sites to be able to show you content relating to EKH Charity while you are using these sites. We will only do this where you have opted in to our marketing emails or phone calls, and your personal data is kept secure at all times. We may also use your email address and phone number to link to Facebook or other social media sites to be able to identify other users of these sites whom we believe would be interested in EKH Charity, and we may then show them our content.
We may also use your personal information to detect and reduce fraud.
Collecting Data from Children Under 18
We collect and manage information from children and aim to manage it in a way which is appropriate to the age of the child. Where possible and appropriate we will seek consent from a parent or guardian before collecting information about children. Information is usually collected when children attend our events or fundraise for us, but it can also be sensitive personal data.
If in certain circumstances children over the age of 12 may be able to give their consent to their data being and held and processed. Where this is the case, this information is managed separately from other data provided to the charity.
Some events have specific rules about whether children can participate, and we‘ll make sure advertising for those events is age appropriate.
Direct marketing and how to opt out
If you have provided us with your postal address we may contact you to let you know about progress towards our charitable objectives and/or to ask for donations or other support. We will always seek your consent to contact you via email or otherwise, for marketing or fundraising purposes. You can change your contact preferences at any time. Our forms also have clear emarketing preference questions and we will always include information on how to opt out when we send you any form of marketing.
If you have previously given us your permission to contact you and have now changed your mind, you can let us know by emailing hello@ekhcharity.org.uk or by calling 01227 866356.
If you request that we do not contact you again for marketing or fundraising purposes, we will respect your wishes. It may take up to 28 days for us to update our records and for you to stop receiving communications from us. After this time, we may still send you administrative communications, for example in relation to payments you have made or events you have signed up to take part in.
If you ask not to receive any marketing or fundraising communications from us, please be aware that your personal information may still retained and marked to prevent you from receiving any communications and to allow us to have our work independently audited. You have a right to ask us to remove your personal information, and if it’s not necessary for the purpose you provided it to us for, we will do so. In doing so, we will be unable to guarantee that you will not receive communications in the future, because we will have deleted your data and will therefore have no record of past requests from you.
If you want to guarantee that you will not receive communications from us, it is in your best interests for your data to be retained on our system so that your contact preference is recorded and adhered to.
We do not have any access to your medical records. We will not sell or lease your personal information to third parties. We will not share your information with a third party for their own purposes unless required by law to do so. You may request details of personal information which we hold about you under Data Protection Law. If you would like a copy of the information held on you, please request this by submitting a Subject Access Request to hello@ekhcharity.org.uk. If you believe that any of the information we are holding on you is incorrect or incomplete, please contact us as soon as possible, so that we can correct the information.
We appreciate your support and aim to ensure that your privacy is treated with respect at all times, in compliance with the current Data Protection Laws.
Building profiles of supporters and targeting communications
We use profiling and screening techniques for communication, fundraising and marketing purposes. We do this to ensure communications are relevant and timely, and to provide an improved experience for our supporters. This allows us to understand the background of the people who support us and helps us to make appropriate requests to supporters.
When building a profile we may analyse geographic, demographic and other information relating to you in order to better understand your interests and preferences in order to contact you with the most relevant communications. In doing this, we may use additional information from third party sources when it is available. Such information is compiled using publicly available data about you. See Information available publicly above.
Third Parties
We may share information with third parties for the purposes of events; event providers (for example, London Marathon, Run for Charity), fundraising platforms (for example, JustGiving, Enthuse, etc), or event management (for example Eventbrite).
As the main beneficiary of our charitable objectives, we may share your information with EKHUFT for example if you have donated or raised money, left or are planning to leave a legacy or have applied for a grant.
We may share your information with Local Authorities or other partners to enable us to process your grant application.
We may share your information with HMRC to process gift aid claims.
If you are a legator we may share information with co-beneficiaries and/or professional advisors.
We may be required to disclose your details for the purpose of the detection or prevention of crime if required to the police, regulatory bodies or legal advisors.
We will never sell personal details to third parties for the purposes of marketing.
Payment process
Only EKH Charity staff authorised and trained to process payments will be take your donation by taking card details over the phone. These details will not be stored anywhere within our systems. EKH Charity may also collect payments directly from credit or debit cards using the SumUp card machine, or. Most donations should be made online, via our website payment processing platform provided by a secure third party – Enthuse. You can find out more about Enthuse’s privacy policy here.
Sharing your story
Some grant recipients, donors, fundraisers or legators choose to tell us about their activities or interest in EKH Charity and are happy for us to use their stories and photographs for publicity. We will always seek your prior explicit consent for any publicity of this kind.
HOW WE KEEP YOUR DATA SAFE
We are committed to ensuring that your information is stored and processed securely. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
We store the personal information you provide us in our CRM: Donorfy, and also within our finance systems. These systems are hosted on secure servers with the appropriate technical and information security measures applied. If you would like any further information about how your information is stored and processed you can view Donofy’s Data Processing Agreement here.
Our online forms are always encrypted and our website is securely hosted, protected and routinely monitored.
We undertake regular reviews of who has access to the information we hold to ensure your information is only accessible by appropriately trained staff, volunteers and contractors.
How long do we keep your data on record?
We will keep and delete your information according to our retention and destruction policy and will keep it no longer than reasonably necessary for the purposes for which we hold it, taking into account relevant legal and regulatory retention requirements (e.g. tax or health and safety requirements) and operational considerations.
Amending your records
You can amend your records or preferences with us at any time. For example, if you have moved house, or you have changed your mind on how you would like us to contact you.
Please call 01227 866356 or email hello@ekhcharity.org.uk
If you want to access any information we hold about you please email the above and subject line ‘Subject Access Request’
WHAT DO I DO IF I HAVE A COMPLAINT?
We aim to resolve any complaints as swiftly as possible. Please have a look at our Complaints Policy for more information.
If your complaint is in regard to data protection issues, you should send it in the first instance to EKH Charity using the following details:
By email: hello@ekhcharity.org.uk
By telephone: 01227 866356
By post:
East Kent Hospitals Charity
Level 3 Trust Offices,
Kent & Canterbury Hospital,
Ethelbert Road, Canterbury,
Kent CT1 3NG
Please clearly mark your complaint as a complaint.
CHANGES TO OUR PRIVACY POLICY
We reserve the right to change this statement and will update the information on this page accordingly. Any significant changes will be highlighted on our website or we may contact you directly.
This policy was last updated in December 2022.
